The importance of Customer Service in the time of COVID-19. Case: Restaurant D ́Calos, in Ixtlán del Río, Nayarit.

Abstract

In the business sector it is very important to provide a quality service that exceeds the expectations of customers, seeking to achieve a competitive advantage to differentiate themselves from the competition and more so in these times of the covid-19 pandemic. Quality equates not only to the product itself, but to everything that is in the environment at the time of providing the service. The objective is to evaluate the service to clients of the company "Restaurant D ́Calos", in the Municipality of Ixtlán del Río, Nayarit. The methodology presented a quantitative-descriptive study, with a quantitative sampling involving 139 clients who agreed to participate. A servqual questionnaire was applied, yielding results such as uncomfortable furniture, lack of attention, lack of communication with clients, etc. In conclusion, the restaurant D ́Calos, if it has many positive aspects in terms of customer service, there are only a few details that need to be improved.