Attitude, Behavior, Subjective Norms, Education, Entrepreneurship Intention in University Students from Southern Sonora

Abstract

The purpose of the study wasto analyze the relationship between the Theory of Applied Behavior and Entrepreneurial Education with Entrepreneurial Intention. This study is quantitative, descriptive and correlational, with the application of an instrument adapted from Fernández and Quintero (2017), to a sample of 325 students of careers for Administration purposes who have taken the entrepreneurship course. Of the variables that were studied, the one that has the strongest impact on Entrepreneurial Intention is the variable of Entrepreneurial Education with β0.290, Studen’s T 3.558 and P value of 0.000, this being positive and direct; Therefore, the role of the university in future entrepreneurs is very important and they must commit to reviewing their entrepreneurship courses for evaluation and updating.